|The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business-to-business marketing program is more important than generating qualified sales leads.|
"Marketing for leads" drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom-line oriented focus on generating, nurturing and qualifying B2B sales leads.
NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh.
Sunday, July 26, 2009
Posted by admin at 12:57 AM