Sunday, November 22, 2009

The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation

  • Boost Customer Retention
  • Reduce Risk to Brand
  • Improve Customer Advocacy
Companies can keep tabs on online conversations and create actionable insights. These insights can drive effectiveness with respect to product marketing, public relations, market research, customer support, brand reputation, competitive intelligence and overall business innovation.

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