Tuesday, June 22, 2010

How Marketers Can Recoup Millions: 10 Best Practices for Preventing Online Brand Scams

Online brand abuse is a costly problem for marketers everywhere. Many don't even realize that their web traffic and sales are being snatched right out from under them.

The annual losses may surprise you:
  • 14 Percent of branded searches lead to sites other than the brand owners
  • $135 Billion in counterfeit and pirated goods are sold annually
  • $1 Billion is lost each year due to web traffic theft caused by cybersquatting รข€" the unauthorized use of trademarks in URLs
But there's a way to fight brand abuse and recoup millions of dollars in lost revenue due to the interception of web traffic and other online brand scams.

Request Free!

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