Wednesday, October 31, 2012

14 Ideas For Promoting Your Business Online

Try online press releases. They put your name where customers look--search engines. Get your name to the very top of a Google page so potential customers find you faster. Press releases have a broader reach to complement your search engine marketing, display ad, email marketing or traditional advertising campaigns. Reach prospects and customers, journalists, bloggers and influential through an online news release.

This guide is full of ideas like:
  • How to build your reputation as an expert by releasing a list of helpful tips
  • Getting readers to share the word by writing an inspiring piece of news
  • Creating news out of nowhere with a fast customer survey or poll

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Tuesday, October 30, 2012

The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material

In more than 40 insight-drenched pages, you'll discover:
  • Real-life examples of marketing successes you can emulate
  • Guidelines for identifying compelling content
  • The secrets to telling unforgettable stories
  • Hints, tips and secrets for organizing your eBook
  • How to supplement your ideas with stats, graphs, quotes, anecdotes and more
  • The right way introduce your eBook
  • An even better way to conclude your eBook to encourage reader action
  • Practical pointers on tone, theme and style
  • Suggestions for promoting your eBook
  • In summary, everything you need to write your own successful eBook, all in one convenient PDF.
You get all the abov e, plus illustrations from successful eBooks and behind-the-scenes insights from successful eBook creators like Dow Jones, Gomez, ExpressPoint and more!

NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with Kranz Communication.

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Monday, October 29, 2012

Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts

But you need a helping hand getting started. That's why they enlisted four of the biggest content experts out there - Joe Chernov, Scott Stratten, Ann Handley and Adam Singer - to write an expert guide containing 15 great tips to get your content motor started!

Download the guide to find out:
  • How to make content that really appeals to customers
  • How and where to publish it, so it gets found by more people
  • How to pick the best stories to tell to get people interested
  • How it's easy to get your colleagues creating great content too!
Content marketing done well is worth its weight in gold. Download your content nuggets today.

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Sunday, October 28, 2012

Cloudonomics: Making the Cloud Pay

You've heard the line over and over again “cloud computing saves costs.” But how does it save money and can traditional enterprises benefit from its value like the giant web companies have done? In most cases of corporates “moving to the cloud” certain technology assets will stay behind, and for good reasons, including legacy apps not architected for cloud and specific security and compliance concerns. Can the assets that stay behind shift to a private cloud and reap similar benefits to public cloud?

In this webinar they will discuss how the core characteristics of the cloud - such as on-demand resources, usage-based charging and geographic dispersion - translate into business value, revenue growth, cost and risk reduction, and improved customer experience.
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Saturday, October 27, 2012

7 Must-Haves for Sales Effectiveness Today

Every sales team wants to win more deals. So what's the best way to maximize sales effectiveness and accelerate pipeline growth--all while keeping costs down?

Read the 7 Must-Haves for Sales Effectiveness Today to find out. Based on the collective feedback from customers and industry experts, this guide helps you understand how new cloud-based selling technologies and strategies can help you:
  • Make each customer interaction personalized and differentiated
  • Collaborate in-context instantly with your sales team and business social network
  • Get complete intelligence on accounts, opportunities and competition anytime
  • Spend less time on administrative tasks and more time in front of customers
  • Be productive anywhere on any device

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Friday, October 26, 2012

Computing for Disasters: Saving Lives with Big Data

If the dazzling computing tools that are emerging to aid disaster response are to be fully effective, they must be integrated with the organizations and individuals who are involved in all stages of disaster management: prevention, preparedness, response, and recovery. That holds true whether the event is an epidemic, a riot, or a natural disaster such as a hurricane, earthquake or tsunami. This need for integration is giving rise to a new multi-disciplinary approach, computing for disasters, which brings researchers and practitioners together to devise improved methods for disaster response.

Search is a critical component of this approach, so those companies that can provide the tools that organizations, agencies, and governments need to mine big data have a major o pportunity in this space. In this webinar, they'll examine the opportunities for search and analysis in disaster recovery, along with issues such as the sources of big data and the ways the general population can both provide and consume data before, during, and after a disaster.

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Thursday, October 25, 2012

Accidents Happen: Backing Up Your Business in the Cloud

You've moved your business to the cloud and all is going well. Then it happens. The disgruntled employee who just quit wiped out all of his docs, contacts, and email before heading for the door. Now what? Your provider has a recovery plan for its disasters, but not for yours. Did you just see a dozen projects evaporate without a trace?

That's just one worrisome scenario. Accidental deletions, botched syncs and corrupted files are not just lost data, they're lost business. Fortunately, a new group of companies is filling the gap, providing tools that can restore lost or corrupted data instantaneously and put it back where it should be. The cloud equivalent of a continual taped backup, these companies can restore data, recreate folder structure and ensure that your bus iness survives a disaster and is back on course in minutes.

In this webinar, they'll discuss the importance of finding a suitable cloud backup solution as well as what features you might need and how to ensure your data's security.

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Wednesday, October 24, 2012

Online Publishing: Optimizing and Monetizing Content for a Global Audience

In response to six consecutive years of decline in its traditional advertising pool, the print industry has been developing innovative digital products and revenue streams. In an era when a digital presence is essential for survival, publishers must address some key concerns, including monetization of digital channels, targeting relevant content and advertising, and creating brand intimacy with a fragmented, multi-platform audience.

To ensure maximum exposure to a distributed, global audience, all viewing experiences - whether text, video or other rich media - must be optimized for distribution across a variety of channels. This webinar will explore strategies for publishing content in a multiscreen/ multiplatform world. How are publishers dealing with a variety of d ifferent publishing and distribution workflows for different types of content? And how are many evolving into integrated distribution?

What Will Be Discussed:
  • How publishers can optimize and monetize their content.
  • How content publishers can evolve strategies to ensure they're discovered.
  • The possibilities for partnering and the value it can offer.
  • The value of pushing content to a website and social channels in the same workflow.

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Tuesday, October 23, 2012

The Essentials of Virtualization in 2012 - Free Kit

The Essentials of Virtualization in 2012, brings together the latest in information, coverage of important developments, and expert commentary to help with your Virtualization related decisions.

The following kit contents will help you get the most out of your Virtualization research:
  • Best Practices for Streamlining Administration in Heterogeneous Virtualized Environments
  • Protecting Enterprise Servers with StoreOnce and NetWorker: HP StoreOnce Backup Systems
  • The CISO's Guide to Virtualization Security

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Monday, October 22, 2012

The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

The Essentials of Marketing Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:
  • New eBook: How to Master Facebook Marketing in 10 Days
  • Social Media Analytics for Accurate and Real-Time Understanding of Brand Performance
  • The Social Marketer's Guide to Pinterest

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Sunday, October 21, 2012

The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:
  • The ABC of Sales: Lessons from a Superstar
  • Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency (Aberdeen Report )
  • Getting Closer to the Customer: A Challenge for the C-Suite

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Saturday, October 20, 2012

The Essential Guide to B2B Lead Generation Campaigns

Delivering the lead quantity and quality you need to make your numbers takes a disciplined approach and the right tool set.

The Essential Guide to B2B Lead Generation Campaigns outlines the step-by-step process you need to take to deliver more on-target leads and have more of those leads convert into sales. Download the guide to learn how to:
  • Agree with sales on the definition of on-target and sales-ready leads
  • Set realistic marketing goals & establish baseline metrics
  • Plan and execute on-target campaigns
  • Ensure a successful lead handoff to sales
  • Measure the effectiveness of your campaigns
Download the guide today and learn how to deliver more on-target leads for your sales team.

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Friday, October 19, 2012

Innovating at the Pace of Mobile

To capture the mobile opportunity, companies in retail, media, and travel must deliver consistently high quality experiences for their customers. This requires the ability to overcome the limitations of wireless networks and delivery systems, as well as a strategy for handling the extensive and ever-growing diversity of end user devices. This white paper:
  • Examines in detail the challenges that companies need to overcome to successfully capitalize on the mobile opportunity
  • Looks at how a comprehensive mobile delivery platform can help maximize the chances of success
Download this white paper to learn more!

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Thursday, October 18, 2012

The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:
  • Social Media Analytics - Making Customer Insights Actionable
  • Power Principles – Free eBook
  • Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency (Aberdeen Report )
  • Beyond Chat: How To Boost Online Sales with Rich Media Customer Engagement

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Wednesday, October 17, 2012

Orchestrated Operations Management: 6 Steps to Competitive Dominance where the IT Rubber Meets the Road

You'll learn six responses you can make to turn those changes to your competitive advantage. Each step is described in practical terms.
  • Synchronize People with Process
  • Systematize Demand Management
  • Automate, Automate, Automate
  • Integrate People + System Processes
  • Rally around an Operations Calendar
  • Orchestrate Service Management
The paper describes how you can pick any of these as a starting point, implement it, gain value, and then judge which one to pursue next. Thus it is consistent with today's fast cadence, Lean methodology. The idea is that incremental gains, consistently achieved soon add up to crushing competitive advantage.

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Tuesday, October 16, 2012

The Business Value of a Developer Operations Bridge

There is often a disconnect between the operations and development teams in many organizations after an Application Management Lifecycle (ALM) strategy has been implemented. Once software has been delivered, there is a tendency for the development teams to see it as no longer their problem and hand it off to the operations team. However, this is not an adequate method of handling ALM; both teams must work together.

Read this report to learn how to successfully integrate your development and operations management processes to:
  • Gain trust and alignment between the two teams
  • Increase user satisfaction with IT
  • Increase business value and risk management
  • And more

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Monday, October 15, 2012

Gartner Magic Quadrant for Application Lifecycle Management

Some highlights from the Gartner Magic Quadrant for ALM:
  • “ALM is evolving, with a focus on coordinating the planning and execution of software projects with an emphasis on work items, planning iterations and coordinating actions across teams. The market has been driven by organizations that need to improve efficiency across teams...”
  • “...Most companies have several overlapping ALM solutions, rather than one. This reinforces the need for tools to work together, and for solutions that bridge the silos with workflow, reporting, etc.”
  • “Broad adoption of ALM will require significant organizational change. Wide adoption among organizations will require them to adopt disciplined execution processes in a number of phases of the development cycle.”
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Sunday, October 14, 2012

Optimizing Service Levels in Public Cloud Deployments

Migration to the cloud offers the potential for tremendous business benefits, but it also presents a host of potential risks. This white paper covers using multiple deployment models, including the traditional data center, public clouds, private clouds, and hybrid approaches.

Also covered:
  • Understanding global service data
  • Services usage
  • Monitoring access
  • End user experience and Web services response
  • Compliance with SLAs and SLOs
Service level management in cloud environments is vitally important, and poses a host of significant challenges. Today's IT teams need a vendor, such as CA, that has the products and expertise that can help deliver effective service level management that today's cloud computing environments dem and.

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Saturday, October 13, 2012

The Potential for Litigation - From Hire to Retire

It's crucial to keep your company's human resource documents and data for as long as necessary - but no longer. As the variety of enterprise information - including social media continues to explode, how can you manage growing volumes of records and comply with an array of regulations.

In this white paper learn how leading organizations are employing digital enterprise file management solutions to improve data management, authorized access, compliance, and litigation preparedness. Learn about costs, risks, and legal pitfalls, including:
  • Document retention obligations
  • How keeping documents too long can hurt efficiency and increase costs
  • The potential for litigation from hire to retire
  • The risk of wasteful discovery costs

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How to Harness the Power of Cloud Computing for Financials & ERP

Date: November 7, 2012
Time: 10:00 am PT/1:00 pm ET

Finance professionals will learn that embracing cloud can enable your company cut cost, provide real-time visibility and enable you to close books efficiently. IT professionals will learn how to leverage cloud to do more with less in current economic conditions where IT budgets are being slashed while aligning them even more closely with the needs of the business.

Sign up now to discover:
  • The best way to evaluate and choose from the different delivery methods for Financials & ERP software
  • Approaches to dramatically improve core business processes including procure to pay, order to cash, bid to bill by providing real-time visibility and 360° view of customers
  • Specific benefits of usi ng the cloud over on-premise for Financials & ERP as explained by financial professionals
Speaker Info:

Kishore, NetSuite, Director, Product Marketing:

Kishore Bhamidipati is an enterprise software professional with product marketing and management experience from companies including Oracle, SAP, HP Software as well as startups. As director of Product Marketing at NetSuite, Kishore's primary responsibility is driving positioning and messaging for the NetSuite product portfolio. He has a BS and MS in Computer Science and an MBA from Cornell University.

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