|In response to six consecutive years of decline in its traditional advertising pool, the print industry has been developing innovative digital products and revenue streams. In an era when a digital presence is essential for survival, publishers must address some key concerns, including monetization of digital channels, targeting relevant content and advertising, and creating brand intimacy with a fragmented, multi-platform audience.|
To ensure maximum exposure to a distributed, global audience, all viewing experiences - whether text, video or other rich media - must be optimized for distribution across a variety of channels. This webinar will explore strategies for publishing content in a multiscreen/ multiplatform world. How are publishers dealing with a variety of d ifferent publishing and distribution workflows for different types of content? And how are many evolving into integrated distribution?
What Will Be Discussed:
Wednesday, October 24, 2012
Posted by admin at 12:01 AM