Friday, November 30, 2012

Big Data and Analytics: The Impact on CMOs in a Socially-Connected World

In today's connected world, consumers have increasing power to make and break companies through their social media interaction. That's a major challenge for Chief Marketing Officers (CMO), but certainly not the only one they face. With a flood of big data, an expanded number of channels and devices, and a shift in consumer demographics, how do CMOs keep their enterprises competitive? Predictive analytics is part of the answer, but the larger solution lies in doing a deep dive into customer data, moving beyond an understanding of markets to an understanding of individuals. That's a pretty tall order, and a complex one. Filling it requires collaboration between the CMO's vision for big data analytics and the CIO's technical know-how.

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Thursday, November 29, 2012

How to Cut Fleet Operations Costs and Boost Productivity With GPS Tracking

In this informative guide from InsideUp, the GPS Fleet Tracking Software information experts, you will read the key benefits, drawbacks and questions to ask of GPS Software providers. And to provide you with everything you would need before making a decision, they'll also include several free, no obligation price quotes by e-mail/phone.

Knowing where your drivers are at all times enables you to meet customer needs more efficiently. Companies that carry out services such as mobile repair or maintenance must be able to plan an effective schedule for their field workers. GPS fleet tracking enables companies to quickly locate and dispatch the nearest employee to fulfill customer requests for service as quickly as possible. But just like with any software, there are advantages and disadvantages to be aware of as well as knowing what questions to ask in order to make the best decision.

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Wednesday, November 28, 2012

Top Social Media and HTML5 Considerations for Mobile App Success

Find out about two of the hottest topics surrounding mobile app development right now--social media and HTML5. In a recent developer survey report from IDC and Appcelerator, you'll learn why social media is a critical component for user engagement and content distribution, and why HTML5 could be the key to building richer, more dynamic and more user-friendly app experiences. Plus, learn what 2,100 experts closest to mobile innovation think about the future of social media and the role of HTML5--and compare their predictions to your own strategies.

Download the report and learn:
  • Why 79% of surveyed developers plan to use HTML5 in app creation this year
  • Why 39% of developers believe Google's assets are more important to their social media strategies than Facebook
  • Which cloud-based technologies could be most effective and most frequently added to new apps
  • Which phase of the mobile development strategy lifecycle most developers feel they're in--and what this means for the app marketplace
Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition. Download the report to get all the details on the latest priorities, plans and predictions from mobile app developers.

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Tuesday, November 27, 2012

How to Unify IT Monitoring: Organizing the Crumbling IT Silos

In today's business environment, companies don't have 24 hours to solve IT problems; they barely have 24 minutes. Legacy solutions tailored to static infrastructure are failing within today's dynamic and programmable data center. On the plus side, emerging devops teams and continuous delivery solutions enable companies to be more nimble, while hybrid cloud options and mobile applications expand the enterprise so that workers can be productive in multiple locations across all time zones. However, these advances create a whole new set of problems, not least of which is IT monitoring. Breaking down silos so that groups work together is great, but once the silos have crumbled, who's in charge? And, what solutions are available to meet these new demands?

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Monday, November 26, 2012

Five Ways Learning Managers Can Make a Strategic Contribution

The reality of business today dictates that organizations will have to grow the talent they need, but find it isn't possible. If skills shortages are seen as a top threat to business expansion, leadership will turn to learning managers for a response. This complimentary SuccessFactors best practices shows the five steps that can help you start filling the skills gaps in your organization. Among them:
  • Socialize learning into everyday behavior
  • Let employees learn on the go
  • Give people a chance to stretch their skills
It's business-critical information from the company that has expertise in learning management and the tools to make it happen--SuccessFactors. Learn how to shift learning programs from tactical training into key strategic workforce initi atives.

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Sunday, November 25, 2012

Optimize Your Mobile Workforce with Social Collaboration in the Cloud

The growing mobile workforce expects to be able to connect to the corporate network anytime, anywhere and using any mobile device. Mobile workers want access to their professional social networks, email, calendar, IM, online meetings, mobile applications and more.

Enterprises of all sizes need smart mobility cloud solutions that reduce costs, increase control and mitigate security risks. Combining the power of cloud computing with the freedom and functionality of mobile devices can give enterprises access to a wide range of key benefits, including increased reliability, real-time updates and access to applications that embrace and cultivates the spirit of collaboration and community -- both internally and externally -- while delivering unprecedented return for the time invested.

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Saturday, November 24, 2012

ERP in Wholesale and Distribution: Extending the Enterprise to Extend Profits

Enterprise Resource Planning (ERP) is currently used by 92% of wholesalers and distributors. This is unsurprising since wholesale and distribution are industries that require tracking of wide ranges of products over widely dispersed distribution networks. In these industries, costs must be contained while working with the extended enterprise to facilitate communication both up and down the supply chain. A wholesaler or distributor that only focuses on internal matters is not going to be as effective as one that is working outside of itself to forecast demand and provide products to customers when they need them at a low price. This report, based on survey responses from 99 wholesalers and distributors, provides a guide for utilizing ERP to communicate internally and exte rnally while cutting costs and extending profit margins.

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Friday, November 23, 2012

Optify Inbound Marketing ROI Calculator

Optify's Inbound Marketing ROI Calculator helps you model your marketing and sales funnel and make better decisions about where you invest your marketing dollars. Download this handy Excel tool today to:
  • Calculate the visits, leads and budget needed to meet your revenue goals for both inbound and outbound lead sources
  • Determine the investment split between inbound and outbound programs
  • Calculate and compare the possible ROI for your inbound and outbound programs
Input your own revenue goal and funnel metrics or use the benchmark costs and conversion rates provided to help you determine the best marketing mix for your business.

Download your copy of the calculator and get a powerful tool to help you make better decisions.< br>
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Thursday, November 22, 2012

Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business

The Web has revolutionized the way in which your prospects research and buy solutions and given savvy B2B marketers unprecedented access to information.

Today you can get rich details on all aspects of your digital marketing efforts--including intelligence not just on your web leads but also on anonymous visitors to your site.

Use this intelligence wisely and you can drive more on-target leads for your business at a lower cost per lead.

Download “Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business” and learn how to:
  • Find your best-performing target segments
  • Identify new business segments
  • Improve your keyword list
  • Hone your messaging and content
  • Find winning campaigns
  • Download the guide and discover how to make the most of the intelligence that today's marketing software can deliver.

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Wednesday, November 21, 2012

How to Effectively Use E-mail Marketing to Increase ROI

In this informative guide from InsideUp, the E-mail Marketing Services information experts, you will learn how to select the best E-mail Marketing Services providers. And to provide you with everything you would need before making a decision, they'll also include several free, no obligation price quotes by e-mail/phone.

E-mail is proving to be one of the most effective means of initiating contact with and nurturing B2B leads and can be a very effective tool for building trust with your existing and potential customers.

Finding a quality e-mail marketing company to take care of your needs can save your company considerable expense, in terms of labor hours as well as internal bandwidth and e-mail server processing power. Mo reover, you will have the advantage of the e-mail provider's expertise in all aspects of e-mail marketing, such as list management, customized content, deliverability, testing and tracking, and regulatory compliance.

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Tuesday, November 20, 2012

ERP Selection: Finding the Right Fit

Finding a needle in a haystack is hard, but the task pales in comparison to finding a needle in a pile of needles. Selecting the ideal Enterprise Resource Planning (ERP) solution from among the numerous options on the market can feel like just as daunting a challenge. ERP represents a serious investment for any organization and is vital to future success. As such, a great deal is at stake. The ERP selection process should be regarded as a top priority, with appropriate time and resources devoted to it. Top performing organizations are approaching the selection process with a clear plan in mind and coming away with solutions that are smoothly implemented and help drive business immediately. Less meticulous organizations become saddled with solutions that continually disap point, put additional strain on the organization, and often need to be replaced. This report explores the strategies organizations are employing to find the right ERP fit that will give them the tools they need to thrive.

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Monday, November 19, 2012

Making HBase Enterprise Grade

Hadoop has a reputation for being good at batch analytics, but it lacks real-time data processing at the massive scale required for the enterprise. That's where HBase comes in. Integrating the two provides quick, easy, and reliable access to the data necessary for mission critical decisions. But, what are the requirements for enterprise grade HBase? And, how does the enterprise integrate structure and combine database operations in a single platform?

For answers to these and related questions, join GigaOM Pro and their sponsor MapR for “Making HBase Enterprise Grade,” a free analyst roundtable webinar on Wednesday, November 21, 2012 at 10 a.m. PT.

What will be discussed:
  • How does enterprise-grade HBase simplify IT development and admin istration?
  • How do you introduce real-time HBase into Hadoop?
  • What are best practices for integrating HBase and Hadoop?
  • What are some future trends for big data and Hadoop in the cloud?

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Sunday, November 18, 2012

The Essential Guide to Choosing a Web Analytics and Online Marketing Solution

WebTrends remains as a pure play vendor, while Adobe-owned Omniture and IBM broaden their portfolios. Meanwhile, Google Analytics provides a free offering with increasing levels of functionality and a paid version offering premium capabilities.

Changes in the vendor landscape have raised issues for organizations that use web analytics and online marketing solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for in how the solution can impact your online marketing performance whether you are:
  • In the market for a new web analytics and online marketing solution.
  • Looking to move up from a free or entry-level offering.
  • Re-evaluating the solution you now have in place.

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Saturday, November 17, 2012

The Benefits of Cloud Computing

Cloud computing is a style of computing whose foundation is the delivery of services, software and processing capacity using private or public networks. The focus of cloud computing is the user experience, and the essence is to decouple the delivery of computing services from the underlying technology. Beyond the user interface, the technology behind the cloud remains invisible to the user, making cloud computing incredibly user-friendly. Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together in private or public networks to provide IT services. The need for such environments is fueled by dramatic growth in connected devices, real-time data streams and the adoption of service-oriented architectures and Web 2.0 applications, such as mashups, open collaboration, social networking and mobile commerce.

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Friday, November 16, 2012

How to Grow & Scale Your Business Blog

Wouldn't it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it's time to take your business blogging to the next level.

In this 68-page eBook, you'll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, they'll teach you how to:
  • Rethink the role of your business blog in your overall marketing strategy
  • Get discovered by brand new blog visitors
  • Convert new visitors into dedicated blog readers and subscribers
  • Leverage your evangelists to attract new audiences of blog readers
As a result, you'll be able to grow and scale your blog's reach, making it a much more powerful marketing asset.

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Wednesday, November 14, 2012

Revolutionizing IT Research Kit - Includes a Free $8.50 Book Summary

The Revolutionizing IT Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT solutions. This kit includes the Revolutionizing IT - The Art of Using Information Technology Effectively Summary eBook that normally is $8.50. In jargon-free language, Andrews and Johnson explain how managers can get the most out of their IT investment. The authors focus on successfully managing IT projects, including controlling project scope.

The following kit contents will help you get the most out of your IT research:
  • Cloud Email Demystified: Migrate Your Organization with Confidence
  • Revolutionizing IT: The Art of Using Information Technology Effectively
  • Choosing a Cloud Hosting Provider with Confidence: Symantec SSL Certificates Provide a Secure Bridge to Trusted Cloud Hosting Providers
  • 5 Things You Need to Know to Empower Today's Mobile Workforce

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Tuesday, November 13, 2012

Top 12 Things to Look for in a Great Mobile Chat Solution

Smartphones already play a key role in your customers' lives but how are you using mobile to solve business needs? When your customers reach for their mobile devices, can they connect with you via your mobile site or mobile app? If you're like most people, this is probably the first time you've looked into or deployed a live mobile chat solution. And as such, the mobile chat discovery process is as much a learning experience as it is a selection process.

‘Top 12 Things to Look for in a Great Mobile Chat Solution’ will review the top 12 things to look for (and look out for!) in a great mobile chat solution. You'll learn about:
  • Creating rich, “desktop-like” chat experiences over a mobile device
  • Compatibility with devices, operating systems , mobile apps, & mobile sites
  • Using mobile chat to deliver higher levels of service

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Monday, November 12, 2012

Native vs. HTML5 Mobile App Development: Which Option is Best?

Get an in-depth look at the pros and cons of native versus HTML5 apps, and gain a better understanding of which option is best suited to your business objectives. In an informative white paper from Appcelerator, explore the variances in user experience, performance, monetization, cross-platform deployment costs, developer availability, distribution control--and more.

Download the white paper and discover:
  • Why native apps win in terms of functionality and performance, but fall short when it comes to expenditure, timeliness of updates, and programmer accessibility
  • How to accurately evaluate the cost benefits of HTML5 by understanding challenges such as browser fragmentation and varied support
  • Which use cases make the most sense for an HTML5-based app
  • Which new choice in app technology offers lower costs and deployment across multiple platforms--without sacrificing user experience
Knowing the key differences among application choices is the first step to ensuring a successful entry into the mobile world. Make sure your business is up to speed on all sides of the issue. Download the white paper now to get the full story.

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Sunday, November 11, 2012

The New American Workplace Research Kit - Includes a Free $8.50 Book Summary

The New American Workplace Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your workforce solutions. This kit includes The New American Workplace Summary eBook that normally is $8.50. The U.S. government's Work in America report received national acclaim and front-page coverage in media across the United States when it was published 30 years ago. In The New American Workplace, the long-awaited follow-up to the bestselling Work in America, authors James O'Toole and Edward E. Lawler III provide a comprehensive, authoritative picture of the state of the workplace today.

The following kit contents will help you get the most out of your workforce research:
  • The N ew American Workplace
  • Improving Performance - Helping Employees Step Up Their Game
  • Leaders Drive Productivity: Building a High-Performance Environment?

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Saturday, November 10, 2012

The Future of Social Media Lead Management

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?

Prepare yourself for the direction in which social media is headed. Download HubSpot's eBook "The Future of Social Media Lead Management" to learn how to grow, segment and nurture your social following.

This eBook will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you'll be better equipped for the next generation of social media marketing.

Download this 41-page eBook and learn how to:
  • Grow your following and find influencers< /LI>
  • Segment your existing social contacts
  • Nurture leads with the help of social data
  • Use your social intelligence in the sales process

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Friday, November 9, 2012

Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the ef fort.

The following kit contents will help you get the most out of your Marketing research:
  • Meatball Sundae: Is Your Marketing Out of Sync?
  • Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness
  • Social Media Analytics - Making Customer Insights Actionable

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Thursday, November 8, 2012

Managing Customers as Investments Research Kit - Includes a Free $8.50 Book Summary

The Managing Customers as Investment Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your customer solutions. This kit includes the Managing Customers as Investments - The Strategic Value of Customers in the Long Run Summary eBook that normally is $8.50. In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders' wealth. They unlock the metrics, show you where you are and where you're going, and provide you with the tools and tips to make your customer-related efforts more efficient.

The following kit contents will help you get the most out of your customer research:
  • Managing Customers as Investments: The Strategic Value of Customers in the Long Run
  • Electronic Signatures: A Strategic Way to Shrink the Sales Cycle and Improve Operational Efficiency (Aberdeen Report )
  • Increase Sales Reps Effectiveness: CSO Insights Research on a Sales Rep's Digital Admin
  • Beyond Chat: How To Boost Online Sales with Rich Media Customer Engagement

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Wednesday, November 7, 2012

Does IT Matter Research Kit - Includes a Free $8.50 Book Summary

The Does IT Matter Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT solutions. This kit includes the Does IT Matter? - Information Technology and the Corrosion of Competitive Advantage Summary eBook that normally is $8.50. The author introduced the idea that information technology (IT) does not provide a competitive advantage to companies in a strategic manner. And that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a competitive advantage. To handle this new approach to IT, executives will have to prevent the commodit ization of IT architecture and applications from destroying their companies' barriers to competitive advantages.

The following kit contents will help you get the most out of your IT research:
  • 5 Things You Need to Know to Empower Today's Mobile Workforce
  • Best Practices and Applications of TLS/SSL
  • Cloud Email Demystified: Migrate Your Organization with Confidence

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Tuesday, November 6, 2012

Marketing's Mandate: Know Your Customers To Deliver Exceptional Brand Experiences And Cross- Channel Engagement

Customers don't just compare you with your direct competitors. Their expectations are set by companies that engage them in relevant, personalized ways that draw them to the brand experience and create loyalty to the brand. A retailer can offer deals on the type of clothing a customer buys most frequently, or a hotel can greet guests by name and remember their pillow preferences. The role of marketing leaders is to make sure they connect the dots across touch points so that every part of the organization is aware of and enabled to fulfill the promise of the brand throughout the entire customer life cycle.

To assess the readiness of companies to achieve this requirement in today's environment, IBM commissioned Forrester Consulting to conduct and analyze a survey of 395 business leaders across commerce-related roles, including 93 marketing leaders, in the United States and the United Kingdom. The study assessed how these professionals are responding to today's changing business environment and the role they see enterprise technology solutions playing in their ability to adapt their marketing team to handle this new level of customer expectations.

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Monday, November 5, 2012

Defusing the Confusion Around In Memory Technology

Join IBM for a Live Webcast on December 4th, 2012 at 11:00 am PT/2:00 pm ET.

In this webcast, you will learn
  • Challenges facing In Memory Analytics
  • The value that In Memory technology brings to Business Intelligence
  • The different types of In Memory technology and how best to evaluate your organization's options
Speaker Information:

Andy Graham
Koios Associates

Andy Graham is an independent consultant specializing in data and information architecture. As such he is primarily a hand's on person actively working with customers to develop their information and data management capabilities. Andy has worked over recent years with organizations across most industry sectors including financial servic es, government, utility, exploration, pharmaceutical and FMCG.

Paula Cox
IBM Business Analytics

Paula Cox is currently a Product Marketing Manager for IBM Business Analytics focused primarily on the Cognos platform and has over 18 years of Business Intelligence (BI) experience.

She began her career as a project manager designing and implementing BI solutions and then became a BI consultant for a variety of industries. Prior to entering Product Marketing, Paula worked with the SPSS Modeler product in both a pre-sales and enablement role. She was also involved in the relationship between SPSS and Cognos prior to the acquisition of the two companies by IBM.

Paula values and understands technology well enough to be able to have a highly technical conversation with IT, help a business user understand how their work can be more meaningful and interesting by being able to trust their data, and show management how to understand val ue and ROI and support their staff in their technical endeavors.

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Sunday, November 4, 2012

A Guide to Holiday Email Marketing

Guarantee that your email has everything your customers need and looks good at the same time. Whether you are new to email marketing or already manage sophisticated email and newsletter campaigns for customers and prospects, they've prepared helpful checklist, ideas and design templates to enhance your email messages, offers and campaigns throughout the holiday season.

The 2013 Holiday Email Marketing Guide provides helpful ideas for holiday campaign success:
  • Growing Your Email Lists
  • Giving Thanks to Customers and Vendors
  • Socializing Your Email Campaigns
  • Holiday Promotions That Work
And more!

Create a holiday strategy that will help you stay ahead of the competition.

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Can Your Business Intelligence Environment Handle Data Growth?

This white paper will highlight WebFOCUS Hyperstage, an effective and economical way for users of Information Builders' WebFOCUS BI platform to achieve outstanding reporting and analytic performance - even in the face of expanding data volumes. Hyperstage is a query-optimized data store, embedded directly into the WebFOCUS environment. It significantly accelerates the speed and efficiency of WebFOCUS applications, particularly those that handle high numbers of ad hoc or unplanned queries, or those that consume large volumes of data. They'll discuss why its columnar architecture is better suited to reporting and analytics than row-oriented databases, as well as its dynamic Knowledge Grid and built-in facilities for automated data access and migration, which allow companies to take advantage of a truly self-managing environment that is fully optimized for business intelligence.

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Saturday, November 3, 2012

Generating New Revenue and Driving Growth: Eight Defining Technology Choices for Business Leaders

This white paper presents how to support new growth strategies and drive new revenue using eight important technologies. Information Builders' approach is practical, with success stories that demonstrate how trailblazers have already proven the value of these innovations.

You'll learn:
  • How other companies have tapped into big data to create a single view of existing and potential customers, to uncover factors that have the greatest impact on purchases and to predict future buying patterns
  • How companies are using social media to understand how consumers feel about their offerings, and how data-rich applications in the mobile channel enhance customer acquisition and retention
  • How some companies have leveraged the cloud to turn the data they already col lect into new revenue streams - by creating new data-oriented products that their clients will gladly pay for
  • How Information Builders' suite of intelligence, integration, and integrity solutions are empowering market-leading and fast-following companies to use enterprise information to blow out their revenue goals

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Friday, November 2, 2012

How to Boost Your Company's Sales with Marketing

The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business-to-business marketing program is more important than generating qualified sales leads.

"Marketing for leads" drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom-line oriented focus on generating, nurturing and qualifying B2B sales leads.

NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh.

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Thursday, November 1, 2012

Start With A Lead: Eight Critical Success Factors for Lead Generation eBook

For this reason, InTouch is pleased to offer a complimentary copy of a new eBook, based in part on Lead Generation for the Complex Sale, the popular book published by McGraw-Hill.

In Brian Carroll's new eBook, you will learn how to develop high-volume, high-quality lead programs for your company. Brian Carroll's vision is to profoundly change the way people collectively think about lead generation. “I've reached many people with my new book, my blog and the services of my company,” says Carroll. “But in order to reach an even wider audience and make a bigger difference in the world, I wanted to publish a free eBook with some of our best ideas. I show readers critical success factors, such as where companies and individuals should focus their time to kee p a constant flow of qualified leads in their sales pipeline, as well as how to win new customers, accelerate growth and improve your return on investment through targeted prospects.

”In Start With A Lead: Eight critical success factors for lead generation, Carroll highlights ways to improve demand generation programs, including:
  • Align sales and marketing efforts to optimize the number of leads
  • Avoid lulls in the sales cycle
  • Develop Universal Lead Definition (ULD) and Ideal Customer Profile (ICP)
  • Build, maintain, and, grow your database
  • Multimodal lead nurturing
  • Ready yourself for what's next - new and promising tactics
  • And more
Download your copy today.

NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with InTouch.

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